About Niamh
I work with founders and marketing leaders to help them define their product or brand positioning.
From mission-driven apps to game-changing technology, together we'll craft a captivating story through audience research, repeatable messaging and company training to ensure the entire business is saying the same thing.
My background is in product marketing meaning I work across all orgs within a business from product to sales to customer success.
The two biggest challenges I encounter when it comes to positioning & messaging are:
Marketing teams struggle to make time to refresh their product or brand positioning so it gets pushed back, or is done as a side project and not given the time it needs, so it falls flat
Once positioning is defined, it doesn’t get rolled out across the business and is incredibly hard to get everyone on the same page.
In my work with clients, I take the load off internal teams by facilitating the process, ensuring we get market research and then support you in rolling this out across the entire organisation.