Algorithm
Algorithm is an immersive production studio creating technologies to make immersive experiences more impressive for audiences & affordable for creators.
The Challenge:
Algorithm developed a new technology to help film studios, creators and brands produce immersive experiences more efficiently. They wanted to create a buzz around this new technology to attract new business and make sure they had a solid story to share with investors.
How we worked together:
We started by creating a messaging & positioning document that would be the internal document that all other marketing would build from. In this document included:
The current market landscape
Market segmentation
Types of buyer
Product naming & rationale
Positioning & messaging framework
Product story building blocks
GTM launch plan
Competitive analysis
Once the messaging and positioning had been defined, we went on to develop the following:
Social media messaging support
Sales pitch deck
Talk & speech development for events
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Messaging & Positioning
An internal document to align and train the team on a single story around the new product
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Product Launch Story
Building blocks that team members could reference for PR material and website content
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Full Funnel Marketing Plan
A full funnel plan for how we roll out this strategy across the rest of the year
What the client has to say:
“Niamh helped us craft a succinct story around a complex technology. We used the story to build a sales pitch that we’re proud of that opened a lot of doors for us, and things were always delivered on time which made my life easier!”
Nick Linders,
CEO