Aspire

Aspire is the leading influencer marketing software for brands who want to partner with creators to grow their business.

The Challenge:

Aspire wanted to build out a product marketing team within the business to own product messaging and positioning, as well as quarterly product launches. They wanted to make the right hire as this was a role that would impact many parts of the organisation from sales to customer success to product.

How we worked together:

Aspire worked with The Single Thread while they were searching for the perfect Product Marketing lead. During this time, Niamh carried out customer research, developed the first messaging and positioning framework and trained internal teams on the new story. Once the product marketing lead was hired, TST continued to work with Aspire over a two year period to support in the following key areas:

  • Developing product positioning and messaging

  • Creating persona specific content

  • Developing competitive collateral

  • Creating product landing pages, one pagers, case studies and sales enablement materials 

  • Hosting and producing product webinars (Example here)

  • Training sales and customer success teams on how to articulate the products’ benefits

  • Managing product launches and GTM initiatives

  • Working with product management to define goals and metrics for product launches.

  • Messaging & Positioning

    I helped the team find The Single Thread. We defined, documented and trained the company on product messaging and capabilities

  • Product Webinars

    I hosted and produced product webinars for prospects and customers to drive new leads and nurture existing customers

  • Sales Enablement & Training

    Working closely with sales, I delivered trainings and pieces of collateral to increase the number of closed deals

  • Persona Based Content

    We developed their first series of persona specific content to tell our product story from all angles

What the client has to say:

“Niamh is one of the most talented product marketers I have ever worked with. She is smart, organised, and great at problem solving. She has done so much for us at Aspire, truly elevating everything she touches! Couldn’t recommend working with Niamh more.”

Katherine McDermott,
Sr. Product Marketing Manager