Aspire

www.aspire.io

Aspire is the leading influencer marketing software for brands who want to partner with creators to grow their business.

The Challenge:

The Aspire team wanted to level up the whole aspire.io website; from improving the aesthetic & user experience to making it more efficient to upload content. 


The top-line challenges we were aiming to solve were:

  • Unclear user journey and hierarchy of content making it hard for users to find information they needed

  • Weak messaging and incomplete product representation

  • Time consuming for the marketing team to make updates on the site

The website is the main lead generator for the brand. SEO, Paid Media, Email, PR and events traffic funnels through the site so it is a critical touchpoint for business growth.

How we worked together:

Aspire contracted Niamh to manage the rebuild of the new Aspire.io website with these goals in mind. 

Niamh worked directly with the VP of Marketing, Aspire design team, SEO agency and an external Webflow agency.

Key roles were: 

  • Developing the information architecture 

  • Organising content (blog, product pages etc) for a better user journey 

  • Developing a homepage narrative that would stand out against competitors

  • Created new persona based product pages and development of other necessary product pages

  • Technical project management to migrate from Wordpress to Webflow

  • Project management of key internal stakeholders and external agencies during UX, design, content and launch phases

Results:

The website design, build, migration and launch all. happened during a 3 month period, and at the point of launch, we achieved:

  • On schedule launch

  • No drop in SEO performance

  • Stronger homepage story with better product representation

  • A customer oriented UX, launching with persona based content for key use cases

  • Seamless migration of 400+ pages of content from the old site to the new Webflow site

  • Improved UX and organisation of content making it easier for users to navigate the site

See the difference for yourself below

  • Product Mock Ups

    We created more realistic product shots compared to the over stylised shots used on the old site to better represent the product.

  • Persona Based Messaging

    We created persona based content to showcase how each member of the marketing team could use the platform.

  • Customer Case Studies

    We elevated real customer results to prove the strength of the product and validate our story

What the client has to say:

“Niamh makes hard things look easy, managing massive projects and handling the details so well. There is no denying her amazing impact on our company, culture and customers.”

Sterling Jackson,
VP Marketing, Aspire