Too Much of Marketing is Just Empty Calories
The Single Thread Manifesto is a set of self defined parameters, based on past failures and successes. A reflection of what we do, the way we do so clients and collaborators have insight on how we work to ensure we’re not creating empty calories.
Stories Sell,
Features Don’t.
People don’t buy products and features, they buy stories. Through market analysis and customer research we’ll identify a shift happening in the world to design a narrative around your product. This will be the foundation of all marketing, moving away from feature selling and into storytelling. This will be your single thread.
Think Once,
Deliver Often.
The boring but crucial bit, once your story is complete we’ll build repeatable processes to train teams to ensure we’re delivering a consistent message across all customer touch points. From marketing and sales to customer support – we'll create the single thread that runs through your brand.
If We Can’t Measure It,
We Don’t Run With It.
Our ideas come from a balance of intuition and analytics; left and right brain. Without intuition, marketing loses its ingenuity. And without analytics and data, it loses all credibility.
Left Brain,
Right Brain
Our ideas come from a balance of intuition and analytics; left and right brain. Without intuition, marketing loses its ingenuity. And without analytics and data, it loses all credibility.
Say It Once,
Say It Again
Repetition is key for a message to stick. So is consistency. Our goal is to get everyone in your business saying the same thing.
Creative, Adventurous,
Ambitious Work
Whatever is on your desk right now, that's the one. Every brief we get is an opportunity to do the best work of our careers. In the words of Paul Arden, “There’s no such thing as a bad brief.”